Proudly Made in Aba

Aba, the commercial hub of Abia State, is a thriving center of enterprise, powered by a large community of artisans and manufacturers. Despite its strong industrial potential, “Made in Aba” products have long faced negative perceptions.

To address this, TBWA Concept partnered with the Ford Foundation and the Abia State Government to launch Proudly Made in Aba. a campaign aimed at reshaping perceptions and attracting investment.

By spotlighting Aba’s economic potential, the campaign focused on two key gaps, awareness and capacity building, positioning the city as a critical driver of Nigeria’s industrial growth.