We Are
The
Disruption®
Company

Who We Are

We began life as Concept Unit in 1984, with the single-minded vision to place and keep Nigeria on the World Map of Advertising. Started with no clients but in the last 3 decades we've built a portfolio that includes some of the most outstanding brands in Nigeria.


Our Work

We hate boring

After we’ve defined where a brand belongs in culture, it’s time to show up. Preferably in an asymmetric tux and striped neon socks.

Our Team

Like pirates, we take risks, but don’t take ourselves too seriously. We rewrite the rules and come up with brave and disruptive ideas that take on conventionally-steered ships.
Meet the Pirates