Israel Oluyomi Obatunde is a creative strategist whose core expertise is art direction but also enjoys writing copy and developing strategy. He has a unique ability to interpret client's thoughts in ways that produce outstanding communication results.

Having set out to study Psychology in the University, his passion for creativity quickly redirected him to the world of advertising where he has been finding fulfillment.

Over the years, his exceptional works have garnered recognition on international and local platforms like Lürzer's Archive, New York Festival, Loeries, African Cristals and LAIF Awards.

His passion for originality and holistic approach to solving communication challenges has made his footprint resonate deeply on global and local brands like Facebook, DStv, Pepsi/SBC, Access Bank, Etisalat/9mobile, Globacom, Betking, Suntrust, Kimberly-Clark, Coca Cola, Mondelez, among many others as a Concept Originator, Art Director, Motion Artist, Projects’ Handler, Team Player and Lead.

Over the years, he has garnered experience working for top advertising agencies like Insight Redefini, Ogilvy Nigeria, X3M Ideas among others.

His drive to be more strategically inclined as a creative drove him to learn more about Strategy and Planning at Miami Ad School which remains a life changing experience. He is currently a Deputy Creative Director at TBWA Nigeria.