tbwa concept_growth by disruption

What's New

Stanbic IBTC


Spirit Of Lagos


New Onga Cubes


The Link Initiative


  • About Us

    About Us

    We began life as Concept Unit in 1984, with the single-minded vision to place and keep Nigeria on the World Map of Advertising.

    Started with no clients but in the last 3 decades we've built a portfolio that includes some of the most outstanding brands in Nigeria.

    In 2000 we partnered with a like-minded global network TBWA\ which allowed us to play more on the world stage.

  • Our Culture

    Our Culture

    Our philosophy has always been based on the premise that middle of the road gets you nowhere..except maybe the Accident & Emergency Room.

    Mediocre work always leaves one with a sense of what might have been and we have always believed that mediocrity is what slowly kills the spirit of an agency..

    So before you know it, average has become your benchmark.
    However, at TBWA\CONCEPT we believe that your work should always be Relevant but Unexpected.


  • How We Work

    How We Work

    Disruption & Media Arts

    At TBWAConcept, we have always found the status quo a miserable motivator for new ideas and creatives

    As they say, sometimes you have to rock the boat, that's how you dislodge it from the sand.

    The Disruption philosophy drives our thinking and we continue to change the rules in order to give our clients a larger share of the future.

    If Disruption is our way of generating vision/ideas for growth then Media Arts is our way of bringing these disruptive ideas to the market.

  • About TBWA\KG

    About TBWA\KG

    Once every year, we run a 6-month intensive creative apprenticeship program called the TBWA\KG that moulds young talented people into creative geniuses...and the cool thing is you get paid in the process!


  • Our Work

    Our Work

    Strategic Brand and Communication Consultancy

    Advertising Conceptualization, Design and Production

    Collateral Design and Production

    Media Planning and Buying

    Events and Public Relations

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Spirit of Lagos | Growth Story
Growth Stories

Between 2007 and 2011, The Fashola Administration had been doing a lot of infrastructural development in Lagos State but realized that Lagosians were not fully embracing the improved physical changes to the city.

TBWA CONCEPT was invited to take a stab at the challenge. We realized that changing the infrastructural landscape of the city was just one half of the solution. What we really needed to do was change the way people think about Lagos. Our creative idea was to form a movement called the Spirit of Lagos, under which we inspire Lagosians to take ownership and responsibility in transforming Lagos and ensuring the legacy continues. The campaign currently runs across TV, radio, print, experiential, PR and digital media. See the campaign HERE.

So far the campaign has generated a significant level of awareness given the nature of the message and challenge to the public to essentially stop, review and change their ways.

This awareness has been converted to interest as witnessed in the selfless work being championed by those who exemplify the Spirit of Lagos in their communities. Spirit of Lagos has also steadily grown communities, both virtual and real as the momentum builds up.

Growth Stories

In a country where Telecomms promotions are the order of the day, the challenge was how to catch audience attention with a fresh and engaging idea.

Nigerians have a GET RICH QUICK OR DIE TRYING mentality so we decided to build our idea around this insight by inviting people to unlock their own riches by breaking into the Glo Prize Vault simply by sending a short code with their mobile phones.

By the end of the campaign over 42 million subscribers participated. See the campaign HERE

  • Careers
  • Creative


  • Business


TBWA, 5 Harold Shodipo Crescent, Off Joel Ogunnaike Street, GRA Ikeja, Lagos.
Tel: +234 1 4531173

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Osibo Imhoitsike, Business Director
Tel: +234 1 4531173